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Platinum Jewelry

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Platinum: The Best of the Best

Although platinum was not regularly used in jewelry until the Art Deco period of the early 1900's, its popular appeal remains today. In fact, it has grown with time to become one of the most desirable metals. The phrase "platinum" is often used to indicate something more exclusive than gold. For instance, the most successful albums "go platinum," and "platinum" club members enjoy greater privileges than "gold" members do.

Platinum jewelry looks better and better as it ages with time. This is because when platinum scratches, no mass is lost. Over the years, platinum jewelry naturally develops what is called a "patina," a finish that gives the jewelry an incomparable vintage feel. As such, platinum engagement rings and platinum wedding rings remain stunning and strong decades after they are first worn.

PLATINUM: Most beautiful, durable, and coveted of metals used in jewelry. Platinum jewelry develops a beautiful patina over time or can always be polished, making it perfect for use in engagement rings and wedding rings.


Platinum Jewelry Care & Handling

As weighty as platinum is, it can still scratch, so keep your platinum jewelry safely stored when not in use. While platinum is not susceptible to many acids like other precious metals, care should still be taken as these strong liquids can stain the gemstones in your platinum jewelry.



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